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Branding Trio Coffee

Coffee Brand

Branding

A Journey Through the Senses

Branding project

Industry

Food

Local

Qatar

Year

2024

Duration

6 Weeks

Services

Branding

Brand identity

Packaging

Art Direction

Recognitions
Feature

Behance

A full branding for a coffee shop in Qatar, merging a warm ambiance with innovative design.


The challenge? Develop a standout communication strategy that embraces a warm, futuristic color palette, echoing the hues of the desert. We created an innovative visual solution that exceeded expectations, blending a unique color scheme with a sensory journey concept, transforming the brand into an immersive experience.
Intro
Trio is a charming spot for coffee lovers in Qatar. With its inviting atmosphere and focus on high quality, Trio stands out as a favorite spot for those seeking a unique coffee experience in the Middle Eastern setting.
Concept
When we sip a cup of coffee, its complex blend of flavors and aromas interact with our taste buds, creating a multi-dimensional sensory experience.

Chemical Reactions

This journey, from the cup to our taste perception, is a symphony of chemical reactions and neural signals, making each coffee experience unique.
Logotype
The new visual identity combines the brand’s heritage with a contemporary touch, reflecting it’s the continuous dedication to children’s fashion.
Colour palette
The color palette, with shades of brown and beige, was carefully chosen to reflect the brands values where the earthy tones symbolize the commitment to sustainability and respect for the environment.

Packaging
The color palette, with shades of brown and beige, was carefully chosen to reflect the brands values where the earthy tones symbolize the commitment to sustainability and respect for the environment.
Credits
Summary
Direção Criativa
Marcelo Pacheco
Designers
Ricardo Barros
Hugo Barbosa
Marcelo Pacheco
Design by © erva 2024
"Perfect Exectutation"
Working with this team on the Trio Coffee branding project was a remarkable experience. They exceeded our expectations by developing an innovative visual identity that perfectly blends a warm ambiance with futuristic design elements.
Ahmed Al-Mansoori, Owner