The challenge was to transform the center’s visual identity to convey a sense of warmth, professionalism, and excellence while maintaining its established reputation in healthcare.
The primary objective was to rebrand Villages Rehab & Nursing Center to better reflect its high standards and dedication to patient care. This involved creating a visual identity that aligns with their reputation and values.
Villages Rehab & Nursing Center, located in Lady Lake, FL, provides comprehensive services including rehabilitation, skilled nursing care, and post-surgical care. As an AHCA 2019 Gold Award recipient, the center is committed to continuous improvement and excellence in healthcare outcomes.
Concept
The visual concept focuses on elements that evoke a sense of care and professionalism.
The use of calming colors and modern design elements creates a welcoming and efficient atmosphere, aligning with the center’s commitment to health and well-being.
Logotype
The new logo incorporates smooth, continuous shapes that symbolize the continuity and quality of care
The design is modern yet simple, reinforcing the idea of a premium healthcare environment.
Brand Identity
The brand identity was developed to reflect the center’s dedication to high-quality care.
From the logo to signage and marketing materials, every element is designed to communicate professionalism, warmth, and excellence in healthcare services.
The rebranding of Villages Rehab & Nursing Center has truly elevated our visual identity. The new design perfectly reflects our commitment to high-quality care and professionalism. The calming colors and modern logo have made a significant impact on our brand, making it more inviting and trustworthy.
