A visual identity for the brand with two segment variations: REBEL coffee roastery and REBELLE design
The challenge was to develop a cohesive branding that communicates both segments effectively. It was essential to reflect the main concept of coffee as the central theme, ensuring a strong visual and conceptual connection between the two segments.
Rebel Coffee Roastery is a brand that embodies the belief that rebellion is a key virtue for transformation. Through coffee, Rebel expresses its vision of art, design, and the culture of roasting.
Concept
The visual concept was based on the various aspects of coffee, including type, color, and grind. This exploration led to the creation of a gradient that became the foundation for the entire communication strategy. The design system developed from this gradient allowed for a strong connection between typography and color transitions, emphasizing the brand’s innovative approach.
Logotype
The logo integrates elements that represent both the REBEL coffee roastery and REBELLE design. The use of gradients and modern typography creates a dynamic and versatile logo that reflects the brand’s rebellious and transformative nature.
Colour palette
The color palette is inspired by the natural hues of coffee, ranging from deep browns to lighter shades. These colors create a gradient effect that is used consistently across the branding, symbolizing the various stages and types of coffee.
Brand Identity
The brand identity was meticulously crafted to reflect Rebel’s commitment to innovation and transformation through coffee. Each element, from the logo to packaging and marketing materials, incorporates the gradient and typographic elements, ensuring a cohesive and striking visual identity.
Packaging
The packaging design for Rebel Coffee Roastery incorporates the gradient theme, providing a visually striking and cohesive look. The packaging highlights the different coffee types and grinds, making it easy for customers to identify their preferred products while reinforcing the brand’s innovative identity.
The rebranding of Rebel Coffee Roastery perfectly encapsulates our vision. The dual identity of REBEL and REBELLE is seamlessly integrated, and the gradient design effectively ties everything together. The new visual identity is both striking and cohesive, capturing the essence of our brand.
