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Website Prevention Lab

Health

Web Design

Empowering Healthy Aging

Branding project

Industry

Health

Local

Portugal

Year

2023

Duration

6 Weeks

Services

Web Design

Web identity

Copywriting

Art Direction

A website that effectively communicates PreventionLab’s services and values


One of the significant challenges was to design a guide that simplifies the assimilation of dense information. It was crucial to ensure that users could easily navigate the site and find the information they need without feeling overwhelmed.
Intro
PreventionLab offers personalized services to clients seeking to enhance their health and well-being and invest in healthy aging. Our mission was to develop a website that not only represents their innovative approach but also enhances user experience.
Concept
The visual concept was driven by the primary brand identity, focusing on the color green as the foundation. The color palette was carefully selected to create a contrasting scheme that segments information visually, making navigation intuitive and user-friendly. The design embodies the core values of health, prevention, and longevity, ensuring a cohesive and engaging user experience.
Web Identity
The Web identity was meticulously crafted to reflect PreventionLab’s commitment to personalized health and longevity. Every element, from typography to imagery, was chosen to resonate with the target audience, ensuring that the website communicates the brand’s values effectively.
Credits
Summary
Direção Criativa
Marcelo Pacheco
Designers
Ricardo Barros
Hugo Barbosa
Marcelo Pacheco
Design by © erva 2024
"Intuitive and Elegant"
The website design truly reflects PreventionLab’s mission. The intuitive navigation and elegant design make it easy for users to find the information they need. It’s a perfect blend of functionality and aesthetics
Dr. Cristina Ferreira Leite, Founder and Clinical Director