A branding that embodies the essence of the Peony flower, symbolizing authentic natural beauty.
The challenge was to create an identity that balances sophistication and simplicity, capturing the organic delicacy of the Peony flower. It was essential to design a cohesive visual language that conveys Peony’s dedication to natural beauty while ensuring that the branding resonates with clients seeking an elevated beauty experience.
Peony is a sophisticated beauty studio located in the heart of Amsterdam, dedicated to complementing natural beauty with precise care. They introduce clients to high-quality beauty treatments and products, offering an experience that surpasses the ordinary with attentive service and exceptional results.
Concept
The visual concept for Peony Beauty Studio draws inspiration from the natural elegance of the Peony flower. The organic design of the icon captures the flower’s essence, creating a symbol of authentic beauty. The visual identity merges graphic design with elements of nature, using a natural palette of colors to highlight the studio’s commitment to showcasing each client’s intrinsic beauty.
Logotype
The logo for Peony was meticulously crafted to reflect the studio’s core values. Inspired by the organic form of the Peony flower, the icon embodies natural elegance and delicacy. This design represents the studio’s focus on enhancing natural beauty with precision and care. The logo serves as a visual anchor for the brand, reinforcing its sophisticated yet simple aesthetic.
Colour palette
The color palette for Peony is derived from the natural hues found in the Peony flower and its surroundings. Soft, muted tones were chosen to evoke a sense of calm and elegance, while the use of natural textures adds depth and authenticity. This palette strikes a harmonious balance between simplicity and sophistication, reflecting the studio’s approach to beauty.
Brand Identity
Peony’s brand identity was thoughtfully developed to create a seamless blend of nature and design. Every element, from typography to packaging, was selected to reinforce the studio’s dedication to natural beauty and high-quality service. The cohesive visual language ensures that Peony stands out as a sophisticated and serene beauty destination in Amsterdam.
We are delighted with our new branding. It perfectly captures the essence of our studio, highlighting the natural beauty and elegance we strive to bring out in our clients. The design is both sophisticated and simple, mirroring our commitment to high-quality care and service.
