We revamped the visual identity of “Club” to better reflect its mission and values, which include proximity, exclusivity, and dedication.
The challenge was to transform the outdated image of “Club,” which did not adequately convey the brand’s mission and values, into a visual identity that clearly communicated exclusivity and personalized service. Maintaining the original color palette while creating a new sense of elegance and relaxation was a critical aspect of the project.
“Club” is a nursing home located in United States, dedicated to providing personalized health and wellness services to its residents. With a light, elegant, and relaxing approach, “Club” positions itself as a premium care institution, offering an exclusive and dedicated experience to its members.
Concept
Concept developed for “Club” focuses on elements that evoke a sense of calm, nature, and sophistication.
The use of blue and white tones provides a clean and serene aesthetic, while the minimalist design reinforces the sense of exclusivity and personalized care.
Integrating natural and elegant elements into the imagery and communication materials helps convey the relaxing and welcoming environment that “Club” offers its residents.
Logotype
The logo was redesigned to better represent the new brand identity.
With a modern and stylized design, the logo incorporates smooth curves and shapes that symbolize the continuity and fluidity of care.
The choice of a simple yet elegant symbol reinforces the idea of a premium and welcoming space, standing out for its sophisticated simplicity.
Brand Identity
The brand identity was redefined to reflect the exclusivity and personalized attention to its residents.
Every visual element, from stationery to signage and promotional materials, was carefully designed to maintain the brand’s consistency and elegance. The use of sophisticated typography and high-quality imagery helps solidify the perception of “Club” as a premium nursing home dedicated to the well-being and health of its members.
