Veterinary brands often rely on generic symbols, paws, hearts, silhouettes, combined with soft, emotionally driven aesthetics.
In the case of Nova Flower, a clinic specialised in Veterinary Dental Medicine, the challenge was more specific: communicate medical precision and technical competence without losing empathy and trust.
The identity needed to position the clinic as specialised, contemporary, and clinically rigorous, while remaining accessible to pet owners.
Concept
The project was built around the idea of precision with care.
Dental medicine operates in a space of detail, structure, and technical accuracy. The brand translates this through clarity, proportion, and visual control.
Rather than using literal dental or animal imagery, the identity focuses on abstraction and balance suggesting structure, alignment, and expertise without becoming illustrative.
The “flower” in Nova Flower is interpreted conceptually: not as ornament, but as a symbol of health, renewal, and clinical transformation.
The logotype was constructed with typographic tension and calibrated spacing, ensuring legibility and authority across applications.
A restrained colour palette reinforces clinical credibility while avoiding the coldness typically associated with medical branding. White space is used deliberately, creating calm and reinforcing the perception of hygiene and precision.
Visual Identity
The visual system avoids decorative excess and instead relies on hierarchy, structure, and consistency.
Across stationery, clinical materials, and digital communication, the identity supports Nova Flower’s positioning as a specialised veterinary dental clinic, contemporary, confident, and structurally prepared for growth.
Credits
Creative Direction
Marcelo Pacheco
Design
Marcelo Pacheco
Hugo Barbosa
Ricardo Barros
Eduardo Teixeira
Rui Pereira
Rafael Ferreira
