A complete rebranding overhaul for an Kids Fashion Store based in Porto, Portugal.
The challenge? Create an elevated the branding, combines the brand’s heritage with a contemporary touch, reflecting it’s the continuous dedication to children’s fashion.
Mimo Cool continuous dedication to children's fashion goes beyond simply creating stylish attire. They believe that each piece of clothing and toy they offer represents a step towards building a brighter future for the coming generations.
Concept
At the foundation of the visual language, the spheres emerge as crucial elements. They not only connect the words ‘mimo’ and ‘cool’ in the new logo but also establish themselves as a central symbol of the visual language. They represent the playfulness, joy, and the simplicity of childhood.
Logo
At the foundation of the visual language, the spheres emerge as crucial elements. They not only connect the words ‘mimo’ and ‘cool’ in the new logo but also establish themselves as a central symbol of the visual language. They represent the playfulness, joy, and the simplicity of childhood.
Old logo
New logo
Rebranding
The new visual identity combines the brand’s heritage with a contemporary touch, reflecting it’s the continuous dedication to children’s fashion.
Colour palette
The color palette, with shades of brown and beige, was carefully chosen to reflect the brands values where the earthy tones symbolize the commitment to sustainability and respect for the environment.
Each piece of clothing and toy is a step for a brighter future for the coming generations. Affirming the mission of offering conscious and responsible children’s fashion.
The complete rebranding of our kids’ fashion store in Porto is outstanding. The new brand identity beautifully combines our heritage with a contemporary touch, perfectly reflecting our dedication to children’s fashion. The transformation is not only visually appealing but also elevates our brand to new heights.
