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Branding Mangi

Cervejaria

Branding

Elegance and Enchantment: The Refined Brand Identity of Mangi

Branding project

Industry

Food

Local

Portugal

Year

2024

Duration

5 Weeks

Services

Branding

Brand identity

Packaging

Art Direction

A cohesive brand image that communicates the warmth and enchantment of the Mangi experience.


The challenge was to delve deep into the essence of Mangi’s business, exploring every detail to create a logo that captures the brand’s identity.
Intro
Mangi is a unique blend of cuisine and beer in a special setting, offering a distinctive gastronomic experience in a warm and enchanting environment. The collaboration aimed to create a brand identity that encapsulates Mangi’s vision and values, telling its story through design and fostering emotional connections.
Concept
The visual concept for Mangi revolves around a unique typographic element that combines a square shape with a triangle. This combination became the central visual theme, guiding the overall brand identity. The design reflects the meticulous attention to detail and the harmonious blend of elements that define Mangi.
Logo
The logo for Mangi was developed from a typographic element, featuring a square and triangle combination. This distinctive visual mark symbolizes the brand’s commitment to providing a unique and high-quality gastronomic experience. The logo is elegant and modern, representing the fusion of cuisine and beer in a special place.
Color Palette
The color palette for Mangi includes deep, rich tones that evoke a sense of warmth and sophistication. Colors like deep burgundy and navy blue were chosen to create a luxurious and inviting atmosphere. These colors complement the metallic accents used in the branding, adding a touch of elegance and refinement.
Brand Identity
Mangi’s brand identity was meticulously crafted to reflect its mission of offering a unique gastronomic experience. Every element, from the logo to the menu design and packaging, incorporates the central visual theme of the square and triangle. This cohesive approach ensures that the brand stands out and is easily recognizable, resonating with customers through its elegant and enchanting design.
Credits
Summary
Direção Criativa
Marcelo Pacheco
Designers
Ricardo Barros
Hugo Barbosa
Marcelo Pacheco
Design by © erva 2024
"Distinctive and Elegant”"
Our new branding truly reflects the essence of Mangi. The unique logo and sophisticated design elements capture the warmth and enchantment of our gastronomic experience. It’s a distinctive and elegant identity that stands out.
Pedro Sousa, Co-Founder and CEO