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Branding Leven Agency

Influencer Agency

Branding

The bold look of Leven Agency

Branding project

Industry

Digital Agency

Local

France & Belgium

Year

2024

Duration

6 Weeks

Services

Branding

Brand Identity

Collaterals

Art Direction

Stationary

This innovative and bold branding captures the essence of an agency that is always ahead of the curve.


The challenge was to create an identity that is both modern and functional, appealing to both influencers and brands. It was crucial for the new design to convey the energy and creativity that Leven Agency brings to each project while maintaining a professional and sophisticated look.
Intro
Leven Agency is an influencer marketing agency based in Belgium, specializing in connecting brands with influencers to create impactful and authentic campaigns. The agency aims to stand out in the market with a bold and contemporary visual identity.
Concept
The visual concept for Leven Agency is inspired by the idea of the “neon market,” where highlighted notes in a text or book emphasize important information. This analogy was carried into the agency’s branding, emphasizing Leven Agency’s mission to make influencers and brands stand out in a crowded market. The use of vibrant colors, especially neon green, symbolizes the agency’s ability to capture attention and highlight its clients.
Logotype
The Leven Agency logo embodies the idea of prominence and visibility. Using a three-dimensional design, the letters “L” and “A” stand out, symbolizing the agency’s mission to elevate influencers and brands. The choice of neon green is reminiscent of fluorescent highlighters used to underline key information, representing Leven Agency’s role in enhancing its clients’ market presence.
Credits
Summary
Direção Criativa
Marcelo Pacheco
Designers
Ricardo Barros
Hugo Barbosa
Marcelo Pacheco
Design by © erva 2024
"Perfect Exectutation"
We are incredibly pleased with our new branding. It’s bold, innovative, and perfectly captures the energy of our agency. The 3D logo is a standout feature that truly brings our brand to life.
Elias, Director