We design a brand identity that embodies KULTURA’s philosophy and supports artistic expression. The goal was to create a visual foundation that inspires creativity and confidence.
The main challenge was to design a brand that seamlessly blends KULTURA’s mission with its artistic collaborations, ensuring a cohesive and versatile identity that resonates with both clients and artists.
KULTURA is a private hair studio dedicated to helping people transform both inside and out. The name KULTURA represents the collective arts, customs, and social behaviors of society. Beyond serving clients, KULTURA collaborates with artists from the fashion, photography, and theater industries to create unique and transformative hairstyles, promoting freedom and confidence.
Concept
The visual concept was designed to reflect the studio’s philosophy of transformation and self-expression.
The branding incorporates elements that symbolize artistic freedom and individuality, using bold and dynamic visuals to create a strong connection with the creative community.
Logotype
The logo represents the essence of KULTURA, combining modern typography with artistic elements that symbolize change and creativity.
The design is versatile and can be adapted across various media, reinforcing the brand’s commitment to supporting artistic expression.
Brand Identity
KULTURA’s brand identity is centered around the idea of helping people feel free and confident.
Every element, from the logo to marketing materials, is designed to inspire self-expression and artistic collaboration. The cohesive design language ensures that the brand stands out and resonates with its audience.
The new branding perfectly captures the spirit of KULTURA. It reflects our mission to help people feel free and confident while supporting artistic expression. The bold design and thoughtful details truly make our brand stand out.
