Movement and Connection: The Dynamic Brand Identity of June
Rebranding project
Industry
Fashion
Local
Portugal
Year
2024
Duration
6 Weeks
Services
Branding
Brand identity
Packaging
Art Direction
This branding involved creating a logo and design elements that capture the essence of spatial transportation.
The challenge was to develop a brand identity that clearly communicates the unique approach of June in turning shipments into personal connections and extraordinary experiences. It was essential to create a design that is both visually compelling and reflective of the company’s core values of efficiency, connectivity, and progress.
June is a lifestyle centered shipping company specialized in turning each shipment into a masterpiece of personal connection and extraordinary experience.
When applying the concept of “Movement to destination” to the visual identity design of the brand, it creates a concise and impactful representation that conveys a sense of efficiency, connectivity, and progress.
In the context of visual identity, this concept focuses on creating a logo and design elements that capture the essence of spatial transportation and translate it into a visually compelling brand identity.
Concept
The visual concept for June focuses on the idea of “Movement to destination.” This concept was applied to the logo and other design elements to create a representation that is both concise and impactful. The design captures the essence of spatial transportation, emphasizing fluidity and direction, which reflect the company’s commitment to efficient and connective shipping solutions.
Logo
The logo for June was crafted to embody the theme of movement and destination. Utilizing sleek lines and dynamic shapes, the logo conveys a sense of progress and connectivity. The design is modern and streamlined, symbolizing the company’s focus on efficiency and personal connection in every shipment.
Color Palette
The color palette for June includes shades that evoke a sense of movement and reliability. Blues and greens were chosen for their associations with trust, growth, and connectivity. These colors create a calm and professional look, reinforcing the company’s dedication to providing an extraordinary shipping experience.
Brand Identity
June’s brand identity was meticulously designed to reflect its mission of turning each shipment into a personal and extraordinary experience. Every element, from the logo to the typography and color scheme, was selected to convey the company’s values of efficiency, connectivity, and progress. The cohesive visual language ensures that the brand stands out as a leader in the shipping industry.
Our new branding perfectly encapsulates the essence of June. The logo and design elements convey a sense of movement and connectivity, reflecting our mission to turn each shipment into a unique and extraordinary experience.
