Duclair needed a Brand identity that reflected its sophisticated yet relaxed essence. The challenge was to create a branding that balanced elegance and simplicity while maintaining a clean and contemporary aesthetic. The brand had to convey refinement without losing the lightness of summer, capturing the effortless attitude of its audience.
To develop a distinct brand identity in a competitive market, it was essential to maintain a minimalist and functional design. The brand needed to evoke sophistication, comfort, and a summer spirit, aligning with an audience that values quality and timeless design.
Duclair encapsulates the effortless elegance of summer.
Inspired by the warmth of the sun and the easy rhythm of long beach days, the brand channels this feeling into a visual identity that is light, sophisticated, and timeless. The essence of “Crafted for Endless Summers” is reflected in the balance between simplicity and refinement.
Mark
The duck, a distinctive element of the brand, serves as both a symbol and a design anchor.
Much like how a duck glides effortlessly on water, Duclair’s aesthetic is sleek and natural, with the signature beak shape subtly incorporated into the brand’s visual language. This interplay between warmth, leisure, and intelligent design transforms every element into an understated yet bold statement of summer sophistication.
Working with erva design is always a seamless and rewarding experience!
Every time I bring a new challenge to the team, they manage to transform my vision into something intelligent and visually striking. They don’t just execute ideas,they refine, elevate, and bring them to life in ways that always exceed my expectations. They understood exactly what I wanted and translated it into a sophisticated and impactful design. Their ability to listen, interpret, and craft something unique is what makes working with them truly exceptional.
