The challenge was to channel anger into a communication territory that felt authentic and expressive, without falling into aggressive or negative stereotypes.
Instead, we explored its intensity as a driving force, transforming it into a symbol of liberation and creativity. Every detail of the identity from typography to the rhythm of the lettering was designed to amplify this energy, making it visceral, memorable, and full of personality.
Rage is the raw expression of emotion transformed. Inspired by the brute force of instinct, the brand channels the intensity of its name into a powerful visual and sonic communication.
The iconic “GRRRR!” from comic books serves as the foundation for a graphic system that amplifies the energy and authenticity of rage – not as uncontrolled fury, but as a creative drive. The signature RRRaiva reinforces this pulse, turning every brand element into a visual roar of strength and expression.
Wordmark
The wordmark isn’t fixed – it expands and contracts, reflecting the unpredictability and raw force of emotion.
Typographic variations emphasize movement and energy, making each application unique and expressive.
Visual Identity
Raiva’s visual identity is built on the idea of intensity and dynamism.
The combination of vibrant lettering and bold color interventions creates an identity that doesn’t just represent rage – it makes you feel it. A visual language that screams, resonates, and demands attention.
Working with erva design is always an incredible experience!
This is the third time I’ve trusted them to bring a project to life, and once again, they exceeded expectations. The creative way they connected the name ‘Raiva’ to the logo and visual identity is simply brilliant. They managed to translate the brand’s strength and energy in an authentic and impactful way. The attention to detail and their ability to transform concepts into something visually powerful makes all the difference.
