A visual identity that reflects its energetic and welcoming nature.
The challenge was to design a brand that stands out in the competitive coffee market, conveying a sense of freshness and boldness while maintaining a cozy, inviting ambiance.
Blue Corner Coffee is a vibrant café dedicated to offering a unique coffee experience. Located in the heart of the city, it aims to provide a space where coffee enthusiasts can enjoy high-quality brews in a relaxed atmosphere.
Concept
The visual concept revolves around the name “Corner.” The logo composition reflects this by arranging the word “Corner” to form an actual corner. This clever design choice captures the essence of a welcoming and distinctive space.
Logotype
The logo evoke movement and energy. It forms a corner shape, making it easily recognizable and aligning perfectly with the café’s name.
Colour palette
The color palette features bold blues and vibrant accents, chosen to convey a sense of freshness and vitality. These colors are used consistently throughout the branding to create a cohesive and visually appealing look.
Brand Identity
The brand identity is centered on creating a lively and engaging environment for coffee lovers. From the logo to the packaging and interior design, every element is crafted to enhance the customer experience and reflect the café’s energetic spirit.
Packaging
The packaging design for Blue Corner Coffee is both functional and visually appealing. Each element of the packaging incorporates the bold blue color palette and the corner logo design, ensuring that the brand stands out on shelves and remains memorable to customers. The packaging reflects the café’s commitment to quality and attention to detail, making every coffee experience special from the moment it’s picked up.
Working with this team has been a transformative experience. They redesigned our branding to perfectly capture the essence of Blue Corner Coffee. The dynamic logo and strong color palette they created truly highlight our brand’s attributes and sensations. Their innovative approach and attention to detail have made our brand more engaging and visually appealing. We couldn’t be more thrilled with the results.
