Reimagining Audioline: A Bold Identity Redefined by Sound and Innovation.
Rebranding project
Industry
Technology
Local
Lisbon, Portugal
Year
2024
Duration
6 Weeks
Services
Branding
Visual identity
Art Direction
Audioline approached us with the challenge of rebranding their identity to better reflect their deep connection to sound and cutting-edge technology. The task was to create a branding that was both sleek and bold, capturing the essence of high-quality audiovisual experiences.
Our objective was to design a visual identity that could stand out in a competitive market, while retaining a contemporary and functional aesthetic. We focused on evoking a sense of precision, movement, and innovation, aligning with Audioline's commitment to delivering top-tier audiovisual solutions.
The visual concept of Audioline is based on a fusion between minimalism and digital expression, evoking the essence of sound and technology.
The identity explores fluid lines, shades of blue and black, symbolizing confidence and precision. The graphic elements were designed to convey movement and evolution, creating a powerful visual presence.
Visual Identity
The Audioline brand was designed to be modern and impactful. The key word was “flexibility.”
Every visual element — from the logo to the communication materials — was developed to ensure consistency while maintaining adaptability. The use of textures and patterns inspired by sound waves highlights the brand’s ability to be both technical and emotional.
Credits
Summary
Creative Direction
Marcelo Pacheco
Designers
Ricardo Barros
Hugo Barbosa
Marcelo Pacheco
Eduardo Teixeira
The rebranding done by the erva design team truly captured the essence of our brand.
They managed to seamlessly blend our passion for sound with a modern, impactful visual identity that stands out in our industry. The new branding not only reflects our values but also resonates strongly with our audience, helping us to better communicate our mission and expand our reach. We couldn’t be happier with the results.
