Timeless Tradition, Modern Twist: The Revitalized Brand Identity of Al Pezzo
Rebranding project
Industry
Food
Local
Qatar
Year
2024
Duration
6 Weeks
Services
Branding
Brand identity
Packaging
Art Direction
This project involved enhancing the brand’s visual appeal while maintaining its strong reputation and aesthetic.
The challenge was to modernize the visual identity of Al Pezzo without losing the essence of its well-established Italian brand. It was crucial to create a design that seamlessly blends the classic Italian look with contemporary elements, ensuring the brand remains relevant and appealing.
Al Pezzo’s mission is to bring a taste of Italy to the people of Saudi Arabia, offering authentic Italian cuisine in a charming ambiance. The restaurant is dedicated to providing an Italian dining experience that is both genuine and delightful.
Concept
The visual concept for Al Pezzo centers around combining timeless Italian colors and textures with modern design techniques and shapes. The goal was to create a harmonious balance between tradition and innovation, reflecting the restaurant’s dedication to honoring Italian style while embracing new design trends.
Logotype
The new logo for Al Pezzo was designed to embody the essence of its Italian heritage. By integrating classic Italian motifs with a modern twist, the logo represents the restaurant’s commitment to authenticity and elegance. The design incorporates traditional Italian colors and textures, giving it a timeless yet contemporary feel.
Colour palette
The color palette for Al Pezzo features classic Italian hues, including rich reds, greens, and whites, reminiscent of the Italian flag. These colors were chosen for their cultural significance and ability to evoke the warmth and vibrancy of Italy. The use of modern textures and finishes adds a fresh and innovative touch to the overall design.
Brand Identity
Al Pezzo’s brand identity was meticulously crafted to reflect its dedication to authentic Italian cuisine and ambiance. Every element, from typography to menu design, was carefully selected to create a cohesive and visually appealing brand. The new identity enhances the restaurant’s image, making it more attractive and inviting to customers while staying true to its roots.
The rebranding perfectly captures the essence of Al Pezzo. It honors our Italian roots while introducing a fresh, modern look that appeals to our customers.
