We developed the branding, visual identity and collaterals for Woove. See the result created. Design by erva

Woove Branding

Branding, visual identity, collaterals, art direction.

Woove is a Health & Fitness brand that’s all about movement. The brand is built on the idea of fluid, dynamic motion that helps you reach your fitness goals in a natural, sustainable way. Whether you’re looking to lose weight, build muscle, or simply feel better in your own skin, Woove has the tools and resources you need to make it happen.


Sector

Health & Fitness


Local

Vila Nova de Gaia, Portugal


Year

2023

 

 

Our branding project for Woove was all about capturing the essence of movement in a way that was both bold and sophisticated. From the logo and collaterals to the marketing materials, we used clean, modern design elements to convey a sense of energy and flow.

Combining the letter “W” with a wave symbol, it’s a simple yet powerful icon that perfectly represents the brand’s values. The wave symbol also represents the fluidity and movement of the brand. We aimed to create a voice that was both motivational and empowering, encouraging customers to take control of their health and fitness journeys.


Graphic Design

Marcelo Pacheco
Ricardo Barros
Hugo Barbosa


Motion

Hugo Barbosa
Ricardo Barros


3D Render

Hugo Barbosa
Ricardo Barros


Creative Direction

Marcelo Pacheco

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