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We designed a graphic identity that shows the concept of the brand in its look. The logo tries to reflect the sharpness and elegancy of the brand, while still maintaining a clean, friendly and trustworthy feeling.

Pet supplement: Visual identity, branding, packaging

Purafina is a super-premium pet supplement brand based in Atlanta USA and offering the world’s best quality products for pets.

The logo tries to reflect the sharpness and elegancy of the brand, while still maintaining a clean, friendly and trustworthy feeling. The icon uses a more direct approach and reflects the elements that directly represent the brand, coming together to create one simple and meaningful icon. The packaging and stationary follow the same philosophy to ensure that the branding is represented in all the supports.


Sector

Pet supplement


Local

Atlanta, Georgia – USA


Year

2019


What we developed

Visual identity, branding, packaging,

We present the result developed by our team, we describe all the details and ideas behind our creative process.

 


 

We designed a visual identity that shows the concept of the brand in its look.

The graphic identity serves as a milestone in the approach of the brand to its audience, establishing strong and clear communication from the beginning.


Graphic design

Marcelo Pacheco

Hugo Barbosa

Ricardo Barros


3D and Motion

Hugo Barbosa


Creative direction

Marcelo Pacheco


 

We are specialized in graphic identity,  branding and web design.

Do you have a project in mind? Contact us! We can help.

 

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