Kultura Branding
Branding, visual identity, collaterals, art direction.
KULTURA is a private hair studio that aims to help people change both on the outside and on the inside.
Sector
Fashion
Local
Porto
Year
2022
The name KULTURA means “arts and other intellectual achievements of human society collectively” and “ideas, customs, and social behavior of a particular people or society”.
In addition to serving guests, the project is also open to other artists and seeks to be part of the fashion, photography, and theater industry through collaborations.
The idea is to create unique and mutable hairstyles and a lifestyle, helping people feel free and confident in their own skin.
The branding reflects the entire philosophy of the project, we seek to create an image that can serve as a base for artists to express their art. The color palette and graphic design were carefully developed to reflect the personality of the project and its goal of helping people feel free and confident as themselves.
