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We were challenged to design the visual identity of the brand to show its values clearly and provide an effective communication.

Architecture, Interior Design and Construction: Naming, visual identity, branding

Versão portuguesa

Koncreto is a company whose main services are Architecture, Interior Design and Construction.

It comes in the sense of providing a set of complete and personalised services of the entire construction process, which guarantees control over all the variables of the project so that the final result can exceed all expectations.


Sector

Architecture, Interior Design and Construction


Local

Paços de Ferreira and Aveiro – Portugal


Year

2021


What we developed

Naming, visual identity, branding

The presentation developed by ERVA DESIGN describes the details and ideas behind our creative process.
The exploration of geometric architectural shapes and the materials of their own construction were the starting point for the creation of the visual identity.

We explored this idea through lines to represent the architectural projects and then becomes solid to represent the construction, in the sense of being able to visually represent the brand philosophy,

based on the development of projects that integrate all the services necessary to development of all types of construction work.

We developed a visual identity based on the infinite mutation of forms represented by solid lines, making a connection with the immensity of forms present in architecture and construction.

We project a powerful and constantly changing graphic identity adding to the brand’s personality in its visual identity.


 

We designed a visual identity that shows the concept of the brand in its look.

The graphic identity serves as a milestone for the brands approach to its audience, establishing a strong and clear communication from the beginning.


Team


Graphic design

Marcelo Pacheco

Hugo Barbosa

Ricardo Barros


Creative direction

Marcelo Pacheco


 

We are specialized in graphic identity,  branding and web design.

Do you have a project in mind? Contact us! We can help.

 

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