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Gesso Branding & Website

We created a modern and clean Branding & Website for GESSO, a company specialized in Plasterboard Solutions.

GESSO was created in 2019 and they offer the most varied building solutions in plasterboard, a young and innovative brand in its sector. They challenged us to make these same values ​​visible in their branding & website.

Gesso Branding e Web Design


Sector

Plasterboard Solutions, Construction


Place

Paços de Ferreira, Porto – Portugal


Year

2019


What we did

Naming, Branding, Social networks, Website

 

www.gesso.pt

The key point of this project was the use of typography as the main element of the brand visual identity, in order to make the most of its name, which readily reveals its sector of activity.
Plasterboard is one of the materials used in the most diverse construction solutions, it is easily associated with the brand market.

We developed a modern typography with a more evident graphic design in the initial that takes the protagonism of the brand identity as a representative element and supporting all the developed branding.

Also, we enhanced all communication on the brand’s website, the information was segmented so that its interpretation was clear and intuitive. We used the representation of the branding on the graphic line for the website. The website is a based on a onepage structure, but always keeping in mind the visualization of the site on mobile devices, responsive optimized to provide great user experience.

Gesso Plasterboard - Branding & Website


Graphic Design

Hugo Barbosa, Ricardo Barros


Web Design

Paulo Brito


Creative Direction 

Marcelo Pacheco


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