Gesso Plasterboard Solutions
We created a modern and clean Branding & Website for GESSO, a company specialized in Plasterboard Solutions.
GESSO was created in 2019 and they offer the most varied building solutions in plasterboard, a young and innovative brand in its sector. They challenged us to make these same values visible in their branding & website.
Sector
Plasterboard Solutions, Construction
Place
Paços de Ferreira, Porto – Portugal
Year
2019
The key point of this project was the use of typography as the main element of the brand visual identity, in order to make the most of its name, which readily reveals its sector of activity.
Plasterboard is one of the materials used in the most diverse construction solutions, it is easily associated with the brand market.
We developed a modern typography with a more evident graphic design in the initial that takes the protagonism of the brand identity as a representative element and supporting all the developed branding.
Also, we enhanced all communication on the brand’s website, the information was segmented so that its interpretation was clear and intuitive. We used the representation of the branding on the graphic line for the website. The website is a based on a onepage structure, but always keeping in mind the visualization of the site on mobile devices, responsive optimized to provide great user experience.
Graphic Design
Hugo Barbosa, Ricardo Barros
Web Design
Paulo Brito
Creative Direction
Marcelo Pacheco
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