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We developed the rebranding, visual identity and packaging for Sofmovel. See the result created. Design by erva

Sofmovel Branding

Branding, visual identity, packaging, art direction.

Versão portuguesa

Sofmovel attends to the main goal of interior design, to ally the design with the quality of materials used by manufacturing furniture and upholstery.


Sector

Interior Design


Local

Portugal


Year

2022

 

 

With that concept we created the icon, where the simple geometry shapes represent the different materials used and their junction results in what Sofmovel representes.

An icon that represents not only the experience of the brand, but also the know-how and skill required to create truly differential design pieces.
We used all of this communication concepts with a strong but simple lettering the reflects the experience, the classic context and the quality of the brand, without making it look old or heavy. We also used gold finishes that complement well with the purple for which the brand is already known for.


Graphic Design

Marcelo Pacheco
Ricardo Barros
Hugo Barbosa


Motion

Hugo Barbosa
Ricardo Barros


3D Render

Hugo Barbosa
Ricardo Barros


Creative Direction

Marcelo Pacheco

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