We created a new graphic identity that is powerful but elegant, so that branding highlights the brand values.

Identidade Visual, Branding

Oculista is an official reseller of the most prestigious luxury eyewear brands. With vast experience in this sector, it has a client portfolio that includes several professional athletes and celebrities from national television.

We were challenged to redesign the visual identity of the brand so that it would show its values ​​more clearly and provide a more effective communication with the target audience.


Luxury eyewear


Paços de Ferreira, Porto – Portugal



What we developed

Visual identity, branding, packaging

We present the result developed by our team, we describe all the details and ideas behind our creative process.

The exploration of noble materials was the starting point for the creation of the visual identity.

We developed a result based on our sources of inspiration for the creation of the logo, a test device used by ophthalmologists, called the phoropter, and a noble material, the copper to unfold the new identity of the brand in all its supports.


We designed a powerful and elegant graphic identity adding to the whole personality of the brand in its look.

The graphic identity has become a very important pillar in the brands approach to the market, establishing a strong and clear communication between a brand and the target audience from the beginning.

Graphic designer

Marcelo Pacheco

Audrey Batista

Ricardo Barros

Motion design

Hugo Barbosa

Creative direction

Marcelo Pacheco


We are specialized in graphic identity, branding and web design.

Do you have a project in mind? Contact us! We can help.


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