Branding for N+ Architecture and Engineering

The balance between space and content layout was undoubtedly the most important factor in the development of this branding.

Versão portuguesa

N + was born from the restructuring of N’Engenharia, a company with more than 10 years of experience in the field of architecture and engineering, it’s vast portfolio includes projects for companies such as IKEA, Farfetch and Leroy Merlin. From this restructuring arises the need for a visual change that brings together the two main aspects of the brand without compromising any of the areas.

And so we proposed to develop a visual identity that would solve the problem of brand segmentation without leaving behind the connection with the existing history. The new visual aspect would have to be recognized as an evolution of N’Engenharia. In this project, we started by addressing the new concept, and the need to develop a symbol that was strong and clean from the beginning. The balance between space and content layout was undoubtedly the most important factor in the development of this branding, and we made this a rule across all the branding elements.

Sector

Architecture and Engineering

Location

Paços de Ferreira, Porto – Portugal

Year

2020

What we developed

Visual identity, Branding, Social media content, Website

www.nmais.pt

We present the result developed by our team and describe all the details and ideas behind our creative process.

We started by addressing the new concept, and the need to develop a symbol that was strong and clean from the beginning.

The + symbol representing the sum was the element explored graphically as an algomerator of the slopes in which the brand operates. Thus giving the logo a unique strength. Also resulting in a central element in the creation of the graphic identity, which is reflected in all the supports of branding.

We designed a visual identity where balance is the rule and explored this in the branding.

Visual identity has become an extremely important pillar of market launch, establishing from the beginning an evolution of its previous image, transposing this in all its communication between the brand and the consumer. We followed the entire launch phase, creating supports that helped all the dynamics of the beginning of the company.

Several factors were taken into account, so that communication took a strong role in continuity and evolution. Colors were the connecting attribute between the old image and the new one. The typographic choice emerged as a need for an evolution of the visual aspect that the brand needed. This choice allowed us to unify the brand across all branding communication media.