We created the branding for the burger restaurant as well as all it’s visual identity and packaging developing an image with urban characteristics to transport the costumers to another place. Inspired in the New York city subway.

Restaurant: Visual identity, branding, packaging

Central 151 represents a place where culture hold hands with the highest level of urbane gastronomy.

We were asked for a Branding that showcased the excellence of the service provided, and also the culture and inspiration behind the entire concept.




Paços de Ferreira, Porto – Portugal



What we developed

Visual identity, branding, packaging, merchandising

We present the result developed by our team, we describe all the details and ideas behind our creative process.

The name, “Central 151” came along with the concept, the creative aspect of something based on the NYC subway stops, in which we took inspiration for the lettering and graphics of the brand. “151″ is the door number of the restaurant.

The colours chosen for this branding were important for the brand image. In order to make the entire concept more friendly, we landed on a more inviting color palette.


We designed a visual identity that shows the concept of the brand in its look.

The graphic identity serves as a milestone in the approach of the brand to its audience, establishing strong and clear communication from the beginning.

Graphic designer

Marcelo Pacheco

Hugo Barbosa

Ricardo Barros

Motion design

Hugo Barbosa

Creative direction

Marcelo Pacheco


We are specialized in graphic identity,  branding and web design.

Do you have a project in mind? Contact us! We can help.



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