Blue Corner was created with the desire to share the love for cold brew, a type of iced coffee that is the result of the cold infusion of coffee for a long period of time.
Sector
Coffee
Local
Kuwait
Year
2022
Our team was challenged to redesign the brands logo and language to help it stand out and communicate.
The communication with the consumer in done in a direct manner, with a cool and relaxed tone. The logo is the result of a graphic exercise using the brand name “Blue Corner”, the shape and dynamic of the logo helps to make that connection.
Cold Brew is the perfect way to taste iced coffee. The result is a refreshing and smooth drink that is even bolder than a regular espresso.
Taking this in consideration, we reached a color pallete of strong colors that enhance the brand attributes and sensations
