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Branding Axpectu Shoes

The need for adaptation and versatility not only dictated the direction of this branding, but also its concept.  

Visual identity, Branding, Web design

Axpectu Shoes is a shoe trading company with more than 30 years of experience, one of its advantages is the fact that it produces different types of footwear, different types of customers, materials and sectors .

Axpectu Shoes approached us with the challenge of making a consistent image through a rebranding.  

Our proposal has a clean approach to typography, the name of the company in high contrast. To complement the typography, we also designed an icon that includes “A” and “X”, the most striking letters of the name to be used in small spaces or as a graphic detail.


Sector

Shoe manufacturer


Location

Porto – Portugal


Year

2020


What we developed

Visual identity, branding, social media content, website

 

www.axpectushoes.com

We present the result developed by our team and describe all the details and ideas behind our creative process.


 

The logo has a clean approach to typography, the name of the company in high contrast.

To complement the typography, we also designed an icon that includes “A” and “X”, the most striking letters of the name to be used in small spaces or as a graphic detail.

We designed a visual identity where balance is the rule and explored this in the branding.

 

We rely on the simple and monochromatic approach of these elements to represent the company that serves as a basis to solve the need for versatility. By adding only color to the rest of the concept, it was possible to create a coherence with reference to the client that becomes more impactful and personalized.

 


Graphic design

Hugo Barbosa

Marcelo Pacheco

Ricardo Barros


Web design

Paulo Brito


Creative direction

Marcelo Pacheco


 

We are specialized in graphic identity,  branding and web design.

Do you have a project in mind? Contact us! We can help.

 

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